Feedback intake
Load customer perception evidence, convert it into structured records, and prepare it for review before inclusion in reporting.
Source Type
Select the type of input this feedback came from. Source type is retained on every record and feeds the Source_Files sheet in your exported workbook — auditors use it to verify that your perception monitoring covers multiple input channels, not just one. Choose the closest match; you can always add a note in the feedback text.
Feedback Date
Enter the date the feedback was received or observed — not today's date unless you are logging something that happened today. This date drives trend analysis in the Analysis tab and is the primary time axis in your management review output. Missing or incorrect dates will compress your trend chart and make it harder to spot patterns across time.
Feedback Text
This is the objective evidence field. Paste the original text — email body, survey comment, visit note, or verbal summary — as close to verbatim as possible. The tool uses this text to infer sentiment, theme, and severity. A thin or paraphrased entry will produce weaker classification. The extracted text is retained on every approved record and becomes auditable evidence that the input was reviewed.
Owner
The person responsible for reviewing this record and following up if action is required. Ownership is carried into the Actions tab for any record that is negative or mixed. Auditors will ask who reviewed customer perception inputs and what was done — this field is your answer. If no specific owner applies, use a role name (e.g. "Quality Manager").